Level 4
Optimal HQ
139 The Terrace
New Zealand
04 889 2684

021 589456 Janet MacDonald

Our Services

A little about what we do


Develop and implement change projects locally, nationally and internationally using insight approaches for developing ideas and plans.


We believe communication is the foundation of organisations’ and projects’ success. We build channels and assets to nurture and sustain change.


From digital assets and brand materials to staff with new skills and tools we leave projects and organisations with sustainable assets they can build on.

Ideas & Inspiration

From our blog

Leading Change workshop 16 & 30 October

Posted by on Sep 9, 2015 in Behavior change, Events, Uncategorized | No Comments

To deliver sustainable change we need to work with people and communities, building on their resources and networks. This two-day workshop draws on best-practice behaviour change tools and methodology. The emphasis is on practical and applicable knowledge and tools which attendees can immediately apply in the planning and development of behaviour change projects, programmes and […]

Social media for the public and non-profit sector workshop

Posted by on Sep 9, 2015 in Digital resources, Events, Uncategorized | No Comments

Social media offers unique opportunities for the public and non-profit sectors. This half-day workshop will equip you with all the tools and knowledge you need to get started. Where: 139 The Terrace, Wellington When: 9am – 12.30pm 8 October 2015 Download Social Media flyer What is social media? Understanding the social media market Key concepts; […]

Project Twin Streams was a multi-million dollar project but it simply couldn’t succeed if it failed at the community level – and success there largely depended on the communications. It was a task that required patience, tact, respect for all, attention to detail, an understanding of community dynamics and of the requirements of the councils (including the bureaucratic/political environment). It was then held together with very extensive communications activities, consultation, cajoling, mediating, etc. We appointed Janet to this task and never regretted that decision.

Dai Bindoff
ex-Waitkere City Council Communications Manager

Janet has a great knowledge of social marketing and her ability to translate it for the audience to apply to their work environment is fantastic.
Janet immediately had the participants enthusiastically engaged, asking questions. Giving them exercises relevant to their work gave them the confidence that they could apply the behaviour change concepts to their work.
I could not recommend Janet highly enough.
She took time to understand the needs of the workforce, ensured the course was relevant to their work and delivered a enjoyable learning experience.

Liz Storey
Sexual Health Manager, NSW Health

Janet is talented at finding solutions and approaches that will serve the community in ways that are beneficial and specific to them whilst also ensuring we maintain a focus on the bigger picture. She has, with great expertises and patience supported us to develop both a comprehensive communications plan and the resources to support it. She worked with our community to co-create and develop a great brand that has longevity across all of our communications and which has grown to be a part of our community. 

Teremoana Jones
Project Twin Streams Community Governance Project Manager